Korea University - Business Model

Feb 3rd, 2012
Studypool Tutor
Ashford University
Price: $10 USD

Tutor description

XM’s only competitor in the satellite radio industry, SIRIUS, has chosen a commercial-free format across all programming, announcing the source of their revenue to be solely from subscription fees. However, XM has two possible options to choose from, in addition to SIRIUS’ format: •advertising on all programming

Word Count: 410
Showing Page: 1/1
1. Who should be the primary target market for XM? What are relevant consumer segments for Satellite Radio?2. What aspects need to be considered in pricing the radio receiver and subscription fee?3. What aspects need to be considered in allowing advertising to run on XM's service?Business Mode

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