amazon Article

Feb 3rd, 2012
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Amazon articleNameInstitutionTechnological advances have ushered in new marketing methods and strategies. Today, people and businesses are connecting online through the use of social, an aspect that has led to businesses transactions being carried out efficiently. Today, people are in a position to purchase goods and services from the comfort of their homes, thanks to technology. However, the changes in marketing are brought about by the new uses of the media, which led to marketers rethinking their communication channels with consumers (Minoli, 2012). Besides this, the emergence of new communication channels has given marketers multiple channels through which to communicate with customers. Through these developments, Amazon has been in a position to come up with marketing strategies which satisfy their customers' needs. This is based on the fact that the advancements have enabled the company to carry out its transactions online, an aspect that saves a lot of time as there is travelling. Once the transaction has taken place, the company usually delivers the product or service to the customer within a very short time (Fifer, 1995). Recently, Amazon introduced a new line kindle tablets in the market whose prices were cheap. For instance, the 8.9 inch 4G version cost just $499 while the 7 inch version will just cost $199. These prices made consumers very happy since they thought that the prices did not reflect the quality of the tablets. However, the new devi

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