BCG model for Unilever brand

Feb 3rd, 2012
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Ashford University
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construct a BCG model for a company having multiple business org. and discuss the given strategies with example.

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?Topic i: construct a BCG model for a company having multiple business org. and discuss the following strategies with example: 1) Market penetration2) Market development3) Product development4) diversificationii : discuss related diversification and unrelated diversification.Here we construct BCG model for Unilever brand.Company's mission:"we meet everyday needs for nutrition,hygine and personal care with brands that help people feel good,look good and get more out of life."What is BCG model?The BCG Strategic Model is a method of approaching and analyzing business marketing and growth developed by the Boston Consulting Group.Introduction:Unilever is a company that serves in almost all the continents and over 190 countries of the world. It has a wide range of products serving the people of all ages. Unilever has more then 400 brands. 14 of which generates sale in excess of 1 billion pounds in a year. Major product lines of unilever pvt. are:Omo Blueband Axe DoveHeart brandKnorrSurfSunsilk FloraHellmann's and best foodsrexonaThese are the Brands with annual sales of one billion euros or more?. BCG model of unilever Pvt. Ltd. :According to the unilever pvt. Ltd ,the relative market share and market growth rates of different products of unilever are given below:Product name Relative market shareMarket growthBrook bond supreme41%45.03%Knorr noodles51%29%lux21%29.15%Surf excel23%27.37%Lifeboy shampo15%85.03%Rexona deodrant2%8%

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