University cycle

Feb 3rd, 2012
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Ashford University
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University Cycle Works is an established bicycle specialty store, offering retail sales of new bicycles, parts and accessories, clothing, and maintenance and repair service. It is located in a heavily trafficked, university-focused area. The primary market for University Cycle Works is the university student population, which normally has a turnover/growth of approximately 25% each year.

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?1. Executive SummaryUniversity Cycle Works is an established bicycle specialty store, offering retail sales of new bicycles, parts and accessories, clothing, and maintenance and repair service. It is located in a heavily trafficked, university-focused area. The primary market for University Cycle Works is the university student population, which normally has a turnover/growth of approximately 25% each year. The secondary market is the university faculty and staff, and the tertiary market is the greater Metroburg community. Hubert "Hub" Freewheeler has been the assistant manager of University Cycle Works for five years, with an additional seven years of bicycle industry retail sales and service experience. Hub first began investigating the ownership of a bike business two years ago, however, the local Metroburg market seemed saturated with shops. Realizing that a more practical option would be to buy an existing shop, Hub approached his current boss. The result of two years of negotiations will be the sale of University Cycle Works to Hub taking effect July 1, 2001. The goal will be a seamless transfer of ownership, with staff, bike lines, location, and operations unchanged. This business plan is being prepared for presentation to Metroburg Business Bank, and to the store's major suppliers of new bicycles, accessories, and parts. A substantial part of the past year's planning has been negotiations with these suppliers to maintain the current financial agreements as the bu

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