University of Massachusetts - Amherst

Feb 3rd, 2012
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This Empirical Refereed Paper is brought to you for free and open access by the Hospitality & Tourism Management at ScholarWorks@UMass Amherst. It has been accepted for inclusion in International CHRIE Conference-Refereed Track by an authorized administrator of ScholarWorks@UMass Amherst

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University of Massachusetts - AmherstScholarWorks@UMass AmherstInternational CHRIE Conference-Refereed Track 2009 ICHRIE ConferenceJul 31st, 3:00 PM - 4:00 PMDream Destination: A concept of perception of leisure travellers BO (Wendy) GAOwendy.gao@polyu.edu.hkHanqin Qiu ZhangThe Hong Kong Polytechnic University, hmhanqin@polyu.edu.hkBO (Wendy) GAO and Hanqin Qiu Zhang, "Dream Destination: A concept of perception of leisure travellers" (July 31, 2009). International CHRIE Conference-Refereed Track. Paper 26. http://scholarworks.umass.edu/refereed/Sessions/Friday/26This Empirical Refereed Paper is brought to you for free and open access by the Hospitality & Tourism Management at ScholarWorks@UMass Amherst. It has been accepted for inclusion in International CHRIE Conference-Refereed Track by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu. DREAM DESTINATION: A CONCEPT AND PERCEPTION OF LEISURE TRAVELLERS GAO and Zhang: Dream Destination: A concept of perception of leisure travellers GAO, BO (Wendy) PhD candidate The Hong Kong Polytechnic University School of Hotel and Tourism Management Hong Kong, China Email: wendy.gao@polyu.edu.hk ZHANG, Qiu Hanqin The Hong Kong Polytechnic University School of Hospitality and Tourism Email: hmhanqin@polyu.edu.hk ABSTRACT: This exploratory study adopted grounded theory approach to investigate the concept of dream destination and its perception by

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