Brand Management

Feb 3rd, 2012
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Ashford University
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As a part of our Marketing 465, Brand Management course, we learnt the various aspects of marketing and the management of brands.

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INTRODUCTIONOrigin of ReportAs a part of our Marketing 465, Brand Management course, we learnt the various aspects of marketing and the management of brands. Problem and PurposeWe were assigned a project where we were asked to find out the brand image of private university business graduates; and more specifically, the brand image of North South University, its positioning and state any improvements if necessary. Scope and LimitationsThe main limitation of this project was the lack of time required to carry out the type of research this project requires.Historical Background?HypothesisWe hoped to establish that North South University is the best private university in Bangladesh.Research MethodologyAs stated previously, due to the lack of time we were not able to conduct the type of in-depth research that this project required. Instead the basis of our research were a set of in-depth interviews we carried out among various categories of people, such as current students of North South University, alumni, guardians, faculties, prospective/current employers, students ofother universities, faculties of other universities, the University Grants Commission, prospective students, and the general public. There were sets of questions (See Appendix) for the various categories, and interviews were taken accordingly. THE SURVEYFindingsCurrent StudentFor the current students who study at North South University, this is the best alternative for us after I

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