Internal analysis of the University of Australia

Feb 3rd, 2012
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Ashford University
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The purpose of this report is to provide an internal analysis of the University of Australia, which is an organisation that operates in the Australian Transnational Education and Training Industry.

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Executive SummaryThe purpose of this report is to provide an internal analysis of the University of Australia, which is an organisation that operates in the Australian Transnational Education and Training Industry. In order to provide the analysis I have done the marketing mix using the 7Ps approach to describe the organisation. Then identified the strategy at business level using the 5 Question approach and explained how fuzzy the strategies were and how flexible the organisation is. Next I have done a SWOT analysis and identified the strategic capabilities of the organisation to explain what UniSA Is capable of and what strategies that needs to be focused on. Lastly to complete the analysis I have applied the balance scorecard method.From the analysis I have concluded to say that UniSA is doing well in the industry with high capabilities and the ability to grow more in the transnational level. The universities strategic alliances with many international organisations and the only university in Australia to have made an agreement with GradInternational for international job placements have attract many international students. Over all UniSA is strategically very well placed and is doing exceptionally well in the industry.Table of ContentsIntroduction4Identifying and analyzing the existing strategy at Business Level5SWOT Analysis6Limitation of the SWOT analysis8Analyzing UniSA's current strategic capabilities using the 3 testApproach9Applying the Market

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