change management

Feb 3rd, 2012
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California International Business University
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this is acase study of transformation management. organization make over

Word Count: 721
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1. Change management - ProjectThe following is the outline of -frame work adopted-and presents the strategy/plan/process and key steps involved in organizational transformation.2. Why change?This question was raised at the executive management committee:We are faced with stunted growthfalling marginsGrowing competition. The vision is to move quickly from 10 million to 100 million3. Examine: SWOTStrength: BI skill pool, loyal customer baseWeakness: Market penetration, brand image, limited geographic cover, lack of skill in big data , very few new LOGOSOpportunities: very large BI market -Data AnalyticThreats: Price - our rising costThe self perception of the company is based on what he believed in. We are BI boutique.while customers' perception is that of Service offererAre we more dependent on software services revenue ?, The trigger question to accelerate growth- how do we move from 10 million to 100million in 5 years and become super category killer in BI domainWhat are those things that we don't do and we start doing that will propel growthWhat are those things that we need to selectively abandon?4. What is our DNA? And what should be?The vision statement needs reexamination Our DNA should be D&A-Data and analytics5. The Frame work for change (Based on ADKAR-Modified)8 step- AADiCCKARPhase 1:Attention: Start telling the management thinking two months in advanceKnowledge-assess current busine

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