Introduction to Marketing

Feb 3rd, 2012
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The Complexities of Perceived Risk in Cross-Cultural Services Marketing -Summary With a core emphasis on the service marketing that was taught to me in week 2, I am choosing “The Complexities of Perceived Risk in Cross-Cultural Services Marketing” authored by Hean Tat Keh and Jin Sun authored in Journal in International Marketing in the year 2008.

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?Mohammad ZahidH00114958B.A Accountancy & FinanceYear 2Introduction to Marketing 2 C18IN 2013/14Individual PortfolioWord Count:2627Reflections Word Count : 2314Reflective Statement: 313ContentsWeek 2 Reflection ????..?????????????. 3 Week 3 Reflection (to be marked) ?????????????.4 Week 4 Reflection (to be marked) ?????????????. 5 Week 5 Reflection (to be marked) ?????????????. 6 Week 6 Reflection ????..?????????????. 7 Week 7 Reflection(to be marked) ?????????????. 8 Week 8 Reflection ????..?????????????. 9 Week 9 Reflection ????..?????????????. 10 Week 10 Reflection ????..????????????... 11 Week 11 Reflection(to be marked) ????????????...12 Reflective Statement????. ????????????.. 13 Appendix ?????.???????????????? 14-15 References?????. ???????????????.. 16-17Week 2The Complexities of Perceived Risk in Cross-Cultural Services Marketing -Summary With a core emphasis on the service marketing that was taught to me in week 2, I am choosing "The Complexities of Perceived Risk in Cross-Cultural Services Marketing" authored by Hean Tat Keh and Jin Sun authored in Journal in International Marketing in the year 2008. The article highlights the different complexities that are encountered by the international marketers, especially in the field of services marketing. The authors go on to point out that, unlike the product marketing, the role of face to face communication is much more in the case of product marketing and thus the cross cultural differenc

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