MBA Assignment: Market growth and penetration

Feb 3rd, 2012
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Ashford University
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Up to now innovators and early adopters have driven market penetration. The firm must now shift its strategy to satisfying the needs of niche market users with differentiated products, still trying to maintain value pricing.

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REQUIRED READINGSHauser, J. (2005). Note on Life Cycle Diffusion Models. MIT Sloan Management. Faheem, H. (June 2009). Apple Inc's iPhone: Can iPhone Maintain its Initial Momentum? Center for Management Research, Reference #: 508-117-1. Scherf, K. Cai, M. and Barrett, J. (2007). iPhone: A Consumer Perspective. A Parks Associates White Paper (http://www.parksassociates.com) FROM THE OUTLINEUp to now innovators and early adopters have driven market penetration. The firm must now shift its strategy to satisfying the needs of niche market users with differentiated products, still trying to mai

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