Nike’s Dispute with the University of Oregon

Feb 3rd, 2012
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Nike Inc was founded by Bill Bowerman and Phil Knight as a partnership, under the name Blue Ribbon Sports. The goal at the time of inception was to distribute low cost, quality Japanese athletic shoes to American consumers. In 2000, Nike not only manufactures and distributes athletic shoes at marketable prices but over 40% of their sales are attributed to athletic apparel, sports equipment and subsidiary ventures.

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Executive SummaryNike's Dispute with the University of OregonNike Inc was founded by Bill Bowerman and Phil Knight as a partnership, under the name Blue Ribbon Sports. The goal at the time of inception was to distribute low cost, quality Japanese athletic shoes to American consumers. In 2000, N

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