Category Management: a matter of joint optimisation

Feb 3rd, 2012
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Ashford University
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This article gives an overview of the recent developments in category management. The article is the result of a study carried out in 1995. In this study 13 companies were willing to share information. The study led to a better understanding of the intricacies of category management.

Word Count: 22672
Showing Page: 1/74
Category Management: a matter of joint optimisation 3Chapter 1. Why studying category management 41.1 General introduction 41.2 Research design and methodology 4Chapter 2. Defining category management 52.1 Category management defined in theory 52.2 Category management defined in the field 112.3 An attempt to conceptualise 13Chapter 3. Category management in more detail 143.1 How to define and position categories 143.2 Why and how to change the organisational structure 163.3 How to make category analyses 183.4 How to draft category plans 21Chapter 4. Category management versus supply chain management 224.1 Introduction 224.2 Flow of goods 224.3 Flow of information 254.4 The use of EDI-technology 26Capter 5. Manufacturer's category management 275.1 Introduction 275.2 How to define a category 275.3 Managing categories 305.4 Managing the interface between retailer and manufacturer 37Chapter 6. Retailer's category management 396.1 How to define a category 396.2 Managing categories 416.3 Managing the interface between retailer and manufacturer 44Chapter 7. Conclusions and further research. 467.1 Conclusions 467.2 Retailer's category management 467.2.1 What is category management to the retailer? 467.2.2 How to define a category? 477.2.3 Managing categories 477.2.4 Managing the interface between supplier and retailer 487.2.5 Overall conclusions 497.3 Manufacturer's category management. 497.3.1 What is category

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