BA420 Whole Foods on Web

Feb 3rd, 2012
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From its beginnings as one small store in Austin, Texas, Whole Foods Market has grown into the world’s leading retailer of natural and organic foods, with hundreds of locations in North America and the United Kingdom. Whole Foods was founded by Craig Weller, Mark Skiles, and John Mackey, the current CEO. Whole Foods has expanded through the acquisition of numerous companies, including but not limited to Wellspring Grocery, Fresh Fields, Bread of Life, Merchant of Vino, Allegro Coffee, Nature’s Heartland, and Harry’s Farmers Market, among others. The most recent acquisition was Wild Oats Markets. However, the acquisition of Wild Oats was not without its problems. The Federal Trade Commission (FTC) filed suit in June 2007 to block Whole Foods’ acquisition of Wild Oats out of antitrust concerns. Then in August 2007, a federal appeals court turned down the FTC’s request to overturn a federal district court ruling allowing Whole Foods to complete its purchase of its rival. Interestingly, wh

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BA420 Whole Foods on WebNameBA420DateProfessorWhole Foods on Web Whole Foods Market is a retailer of natural and organic foods that has become a global leader since its beginnings in 1980. In order to become this global leader Whole Foods has established hundreds of locations across the nation and has made numerous purchases of their whole food competitors. In their attempts to purchase Wild Oats, however, the company was blocked by the FTC from purchasing the company while an investigation was conducted into potential antitrust concerns. In 2007 the concerns of the FTC were rejected when a federal court denied there request. During the investigation; however, the FTC uncovered some potentially unethical behavior by CEO Mackey. In their investigation it was discovered that Mackey under the user name Rahodeb had been commenting negatively about Wild Oats for several years on yahoo finance. These comments he made under this user name either disparaged Wild Oats or complimented is company, Whole Foods. Attitudes are defined by the ABC model of an attitude by three components which are affective, behavioral and cognitive (Long-Crowell, 2003). The attitude is how someone feels about something both negative and positive. In the case of Mackey under the user name Rahodeb it was clear he had a negative attitude towards Wild Oats but a positive attitude about his business Whole Foods. The affective component of the ABC model is the emotional

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