nordstrom case study

Feb 3rd, 2012
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This case focuses on the issue of performance. As discussed in the text, clear and effective goals help improve employee performance, reduce role stress conflict and ambiguity, and improve the evaluation of employees’ performance. The text also discusses the various elements that are involved in managing performance. These include defining performance, measuring it, providing feedback, rewarding poor performance, and correcting poor performance. At Nordstrom, employee performance is directed towards a single goal – extraordinary service that produces extraordinary sales volumes. Every measure by which an employee is evaluated and rewarded is based on this goal. This is evident in Nordstrom’s training programs and its reward and incentive structure. A central way in which Nordstrom tries to improve employees’ performance is by fostering an open, competitive environment in which employees are a part of teams, but also pursue individual achievements. The company encourages creative tension

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Nordstroms Case StudyNameClassDateProfessorNordstroms Case Study The company Nordstroms takes an interesting approach to driving competition amongst their employees and ensuring greater accountability. Nordstroms approach to employee performance is to guide their employees in providing consumers with extraordinary service in order to increase the companys profitability. In order to inspire employees to treat all customers with respect and provide quality service, Nordstrom measures employee performance by displaying the performance of all employees in a public forum for other employees to see. The goal of this approach is to create tension amongst employees resulting in competitiveness which in turn results in greater sales. When employees meet the performance goals of Nordstrom they will be compensated through different rewards and incentives (Specter, 1999). While this approach is not commonly used it does create many benefits for Nordstrom. Through the open environment employees can learn what their fellow employees are achieving on the sales floor and adjust their behavior to also increase their sales. This type of approach makes it clear which employees are doing a good job and what employees need to improve their work performance. The business can use this information to make decisions about career opportunities for employees or to decide which employees may need further training. Twice a month, Nordstrom

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