Southwestern University: Capacity Planning Case

Feb 3rd, 2012
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Central Issue: How to guarantee that the various support activities generate revenue?

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Southwestern University: Capacity Planning CasePrepared by: Jalotjot, Reyes, SubangCentral Issue: How to guarantee that the various support activities generate revenue? Areas of Consideration:* Marketing/Finance/Human Resource* Items Available/Pricing/Variable Cost/Revenue Distribution Item| Price/Unit| Variable Cost| Revenue|Soft Drink| $1.50| $0.75| 25%|Coffee| $2.00| $0.50| 25%|Hotdogs| $2.00| $0.80| 20%|Hamburgers| $2.50| $1.00| 20%|Misc. Snacks| $1.00| $0.40| 10%|* Fixed Costs (per game)* Salaries for Food Services$20,000* Stadium Space$4,800* Vendors$1,260Analysis:1. B

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