Business Policy

Feb 3rd, 2012
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Ashford University
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This course is the capstone course in a regular BBA program. After finishing functional management courses such as marketing management, financial management, human resource management, etc. with which to learn to become a competent functional manager, students will study this course to learn how to integrate these functional courses and make business decisions that view the company as a whole.

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305010001|ETP | |Business Policy | |Spring Semester, 2009 | |3 credit hours | | | |Wednesday 2:10-5:10pm |Professor Yegmin ChangDepartment of Business AdministrationOffice: 1012 Comm BldgPhone: x-81012Email: ymchang@nccu.edu.twCOURSE DESCRIPTION:This course is the capstone course in a regular BBA program. After finishing functional managementcourses such as marketing management, financial management, human resource management, etc.with which to learn to become a competent functional manager, students will study this course to learnhow to integrate these functional courses and make business decisions that view the company as awhole. In other words, students learn to analyze business problems or issues confronting the totalenterprise, not just interpret them as personnel, money, product, or production problems. The totalenterprise perspective is the strategy perspective and making strategic decision from the-company-as-awhole point of view is the job of general managers. Therefore, this course is designed to train studentsto analyze business situations from the point of view of the practicing general manager. Generalmanagers have responsibility for making strategic decisions that insure the long-term prosperity of theentire company or a majordivision.The key tasks of the general manager, the content of general management, include the determinationof purpose and direction of the company or division, the detection of environmental change, theidentificat

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