HCS539 Healthcare Marketing Reflection

Mar 29th, 2015
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Successful entrepreneurs follow a multi-step process that is based on four main elements to achieve their entrepreneurial goals. A clear understanding of the entrepreneurial process is an important step in understanding the functions of a business administrator or assessing if entrepreneurship is the right fit for you. Write a 1,050- to 1,400-word paper on the entrepreneurial process. Include the following: Describe the four steps of the entrepreneurial process. Rank the importance of each element in the entrepreneurial process, and explain why you have placed the elements in that order. Describe which elements are most important from an individual perspective. Describe which elements are most important from a corporate perspective. Discuss how the entrepreneurship process has influenced the delivery of health care services and products.

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Healthcare Marketing ReflectionNameClassDateProfessorHealthcare Marketing ReflectionEven though everyone needs healthcare there are many different options for the consumer to choose from in most cases. In order to draw patients to a healthcare facility in order to be profitable the healthcare facility must use effective marketing strategies and techniques. There are types of marketing techniques that can assist the healthcare facility in getting the necessary exposure to draw in consumers. Consumers will be drawn to the healthcare facility that has the best reputation for providing quality healthcare treatments, procedures, surgeries, etc. that are also a success. In order for the healthcare facility to draw in consumers they must be able to share their successes through different marketing techniques. The television is one of the best tools a healthcare facility can use to market their organization. The television commercial allows the consumer to view the healthcare facility and see the types of services they will receive. Through the televisions prior patients can share their stories and the staff can share their successes. The commercial will highlight the different services and products the healthcare facility provides. The radio is another marketing technique that is used by healthcare organizations to bring attention to their healthcare services and products. The radio is a good tool for sending a message to the consumer. In the 21st Century

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