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Introduction-NEED FOR STUDYFinanceThe origins of Muthoot Finance can be traced back to 1939 when [M.George Muthoot] ventured into financial services through a partnership firm under the name of Muthoot M. George & Brothers (MMG). MMG was a Chit Fund based out of Kozhencherry. In 1971, the firm was renamed as Muthoot Bankers, and had begun to finance loans using gold jewellery as collateral. The operations of Muthoot Bankers was then renamed and incorporated as Muthoot Finance in 2001. Muthoot Finance falls under the category of Systematically Important Non Banking Financial Company (NBFCs) of the RBI guidelines. The company has more than 3,510 branches spread across 23 states of the country and is the largest gold loan company in India.[1]. Muthoot Finance, according to the IMaCS Research & Analytics Industry Reports [Gold Loans Market in India, 2009 (IMaCS Industry Report 2009) and the 2010 update to the IMaCS IndustryReport 2009 (IMaCS Industry Report (2010 Update))], is the largest Gold Loan NBFC and has the largest network of branches for a Gold Loan NBFC in India.[4]. Muthoot Finance is also the highest credit rated Gold Loan company in India, with a credit rating of AA- (CRISIL) and LAA-(ICRA) for its Long Term Debts and P1+ (CRISIL) [5] & A1+ (ICRA) [6] for its Short Term Debt Instruments.Muthoot Gold Power is the lifestyle product of Muthoot Finance aimed at mobilizing the Household gold in India which is estimated to be more than 15000

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