Advertising messages can be repeated number of times

Jun 16th, 2015
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Advertising is a public mode of communication. Because it is communicated simultaneously to large number of people and people know that the same communication is going to many people, they feel their motives for buying are understood by the advertiser.

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AdvertisingAdvertising is a public mode of communication. Because it is communicated simultaneously to large number of people and people know that the same communication is going to many people, they feel their motives for buying are understood by the advertiser.Advertising messages can be repeated number of times. Buyers also can compare advertisements of various companies selling the same product. The media offers the facility to add color, sound etc. to the message and dramatize the message. But advertising cannot have dialogue with the people. People may not see and pay attention to the advertisement.Advertising is an efficient way to reach geographically dispersed potential buyers at a low cost per exposure.Advertising has two recent variants. Advertorials are offer editorial content and while it is paid for by the advertiser and it will be difficult for the reader to easily make out that it is an advertisement. Similarly infomercials are TV programs that are meant for promoting the products of the company. They discuss the working of the product, benefits of the products, and user experience etc. and they may beam the message to buy the product and the address to be contacted.Sales promotionSales promotion tools like coupons, contests, premiums, and the like act as communication medium and also promote sales.They gain attention and provide information that may lead the consumer to the product. They include a distinct invitation to the consumer to do

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