BUS300 Developing a Public Relations Plan Part 1

Mar 29th, 2015
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Research a nonprofit organization that has faced a public relations crisis within the past few years. Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media. Write a 4-5 page paper in which you: 1. State the name of the organization and describe what its mission and purpose. 2. Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

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Developing a Public Relations Plan Part 1NameClassDateProfessorDeveloping a Public Relations Plan Part 1 The Susan B. Komen for the Cure Foundation is a nonprofit organization dedicated to eradicating breast cancer through advancing research. The foundation originated when Nancy G. Brinker, the founder, promised her dying sister, Susan G. Komen, that she would do everything possible to end breast cancer forever. As a result of this promise the global breast cancer movement began in 1982 and has become the largest and most powerful nonprofit organization dedicated to finding the cure for this deadly disease. The Komen Foundation has had a powerful impact on the development of ground breaking research that has resulted in advanced screening and more effective treatment methods. The Komen Foundation is currently experiencing bad press over a decision to cut funding support to Planned Parenthood. The charity is well known for being a national breast cancer awareness group and is a leader in fundraising for breast cancer research. The charity has been pivotal in providing women with breast screening and other breast health services and the loss of funding to Planned Parenthood could be detrimental to the Planned Parenthood Centers. The response to the announcement by the Komen Charity to cut funding was negative and resulted in controversy for the nonprofit organization. In January, the media first announced that Komen had decided to cut

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