Wrangler’s Market Strategy & Target Audience

Jun 17th, 2015
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Wrangler is an American based manufacturing company that is making jeans and many other items related to clothing. The brand Wrangler is maintained by VF Corporation.

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Brain MorrisProfessor David MarshENG 112July 6, 2014Wrangler's Market Strategy & Target AudienceWrangleris an American based manufacturing company that is makingjeansand many other items related to clothing. The brand Wrangler is maintained by VF Corporation. The head quarter of companyis in down Green bro N.C. USA. Their plants that's makes production is spread all over the world. It is well argued that the company has its clear goal for targeting the customers in terms of providing quality products by utilizing its effective market strategy. The history of Wrangler Jeans was spread almost 50 years. The concept of WranglerJeans came from the thought of Blue Bell's mind that was an employee of 'Rodeo Ben'. In the mid of 1940's Blue Bell had acquired the Casey Jones work-clothes along with the rights to the brand name Wrangler. The idea makers of companywere impressed from cow boys and rodeo use. The reason of that they think that it was an easy dress for them to carry and it is the bases WranglerJeans. So in 1940 they work on that idea after 1940 the introduced their new style 13MWZ in 1947. The companyintroduces new cut and design time to time to create change and innovation that is like a blood for any product. Today, Wrangleris designing its product in many shapes, design and cuts. In the meanwhile, there arises problem, such as its mostly designed brands are tagged into a particular group and demography that can be proved through examples like: 20X, Rig

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