EXECUTIVE SUMMARY

Jun 17th, 2015
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Alabama A & M University
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 The study will help the company to know their awareness among the consumers, the perception, brand position of the company.

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ACKNOWLEDGEMENT The report what I have presented is not the mere outcome of my labour alone. There are dozens of hands buttressed me all through the programme it doesnt go without thanking all of those who constantly keep me on the move.I express my deep gratitude to Karnataka University; who have given us an opportunity to learn something practical apart from books by including the in-plant training in our BBA Programme.I express my gratutude to our beloved Principal Prof R.G.Allagi who has supported me to complete this project.My sincere thanks to Prof. Vidya Vastrad Internal Guide for encouraging me to work on this project.I would like to express my most sincere thanks and gratitude to Zulfi Baligar calm and utterly professional person to whom the relevance and authenticity of this report should attribute to the extend every support me helping the gain, external guide of this project for having faith in this project idea.I give my sincere token of thanks to all my faculties, relatives and friends who have gathered me the wisdom of knowledge. This work is dedicated to my parents who have supported me throughout my study.EXECUTIVE SUMMARYOBJECTIVES OF THE STUDY:-To know the perception of customers towards SHRIRAM TRANSPORT FINANCE COMPANY to improve the quality of services.To know whether the customers are satisfied with the present services of

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