Designing &implementing marketing strategic plan for Kingfisher PWD& RC Cola.

Jun 17th, 2015
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This is to certify that the Project Report titled “Designing &implementing marketing strategic plan for Kingfisher’s PWD & RC Cola” in ICE Berg food Ltd is the bonafide work carried out by Mr. Devendra kumar, student of MMM II of Sinhgad Institute Of Business Administration & Computer Applications, Lonavala for the fulfillment of MMM degree of the University of Pune.

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Designing &implementing marketing strategic plan for KingfisherPWD& RC Cola.A Study ProjectSubmitted to University of Pune in partial fulfillment of the requirements for theAward of Masters Degree Course in Business Administration2008 2010Submitted by:Under Guidance:(Devendra kumar) (Prof. Sachin Borgave) C E R T I F I C A T EThis is to certify that the Project Report titled Designing &implementing marketing strategic plan for Kingfishers PWD & RC Cola in ICE Berg food Ltd is the bonafide work carried out by Mr. Devendra kumar, student of MMM II of Sinhgad Institute Of Business Administration & Computer Applications, Lonavala for the fulfillment of MMM degree of the University of Pune.He has worked under our guidance and direction. His Work is found to be satisfactory and complete in all respect.Director Signature of Guide Date:Place: PREFACEBarring price wars among the leaders, nothing marked the FMCG sector.The King of Good Times is Indias best-selling beer, and from Mumbai to Delhi, the locals guzzle through millions of bottles annually. But although the brand commands up to 25% of its domestic market, unless yo

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