Krispy Kreme Doughnuts

Jun 17th, 2015
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Alcorn State University
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Krispy Kreme Doughnuts, Inc., began as a family-owned business back in 1937, as an expansion of a pre-existing business, when Vernon Rudolph purchased a doughnut shop along with the now-famous secret recipe for making yeast-raised doughnuts.

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Marketing ManagementWeek 6 Case Analysis CompletionRunning head: KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSISKrispy Kreme Doughnuts, Inc.: A Case AnalysisPresented toByOctober 09, 2009KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSIS2Table of ContentsII.Table of Contents2III. Executive Summary3IV. Situational Analysis5A.B.C.D.V.EnvironmentIndustry AnalysisThe OrganizationThe Marketing StrategyProblems Found in Situational AnalysisA.B.C.Statement of primary problem.Statement of secondary problemStatement of tertiary problem.VI. Formulate, evaluate, and record alternative course(s) of actionA.Strategic Alternative 1BenefitsCostsB. Strategic Alternative 21. Benefits2. CostsC. Strategic Alternative 31. Benefits2. Costs1.2.VII. Selection of Strategic Alternative and ImplementationA.B.C.Statement of Selected StrategyJustification of Selected StrategyDescription of the implementation of strategy.5578101011121313131415151718181920202121VIII. Summary26IX. Appendices26A.B.Financial Analysis and Selected TablesReference List2630KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSIS3III. Executive SummaryKrispy Kreme Doughnuts, Inc., began as a family-owned business back in 1937, as anexpansion of a pre-existing business, when Vernon Rudolph purchased a doughnut shopalong with the now-famous secret recipe for making yeast-raised doughnuts. Hisdoughnuts, which he delivered to gr

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