Core responsibility vs. social responsibility

Jun 17th, 2015
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California State University - Stanislaus
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Google Inc., a widely-known public company, offers an extensive range of products and services. But they all revolve around one goal: to help people access free, usable and reliable information efficiently. At the same time, the company also proclaims its commitment to social responsibility.

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Core responsibility vs. social responsibility Google Inc., a widely-known public company, offers an extensive range of products and services. But they all revolve around one goal: to help people access free, usable and reliable information efficiently. At the same time, the company also proclaims its commitment to social responsibility. Therefore, it created Google.org, the corporate umbrella that houses philanthropic activities aimed to tackle global issues. Yet Google.orgs philanthropic role poses a problem: it is causing Google to diverge from the companys core mission as the organizer and supplier of information. Googles strong social commitment and its consequences Brin and Page, Googles cofounders, believe that their business should play an active role in the global community. They accordingly live up to their pledge of making the world a better place by adopting the proactive stance in corporate social responsibility. Google.org therefore surpasses the basic CSRs approach of mere awareness and consideration for social welfare; it is a large-scale initiative that reflects Googles strong involvement in the community. Yet, no matter how committed a firm is to its CSR, an important question to always ask ourselves is: to what extent should we be involved in social concerns? In this case, Googles high degree of social and environmental activism is causing it to diverge from its central role in the market. Deviating from the busin

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