Table of Contents Coffee Mate: A brief Introduction

Jun 17th, 2015
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Mississippi Valley State University
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Coffee Mate is a product of Nestle which was launched in 1961. It is a coffee creamer which is available in powdered form as well as liquid form. The ingredients of Coffee Mate as published on Nestlé’s website are, Sodium caseinate, monoglycerides, dipotassium phosphate, sodium aluminum silicate, acetylated tartaric acid, esters of mono- and dyglycerides, artificial flavor, color

Word Count: 1961
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Table of ContentsCoffee Mate: A brief Introduction02Benefits of Coffee Mate02Shelf LifeEase of storageFlavorsPackagingSavingsLimitations of Coffee Mates03Misconception: Dry powdered milk vs. Coffee creamersSugar levelsMultiple Segment Marketing04Evaluation of TGI's User survey05The Experimentalist The Cost Constrained older and conservative The Affluent Young foodiesThe Cost Constrained, Young families The Affluent Why is the Experimentalist's segment more viable: Analysis06Proposed Advertisement of Coffee Mate07Reasons for its appropriateness COFFEE MATECoffee Mate is a product of Nestle which was launched in 1961. It is a coffee creamer which is available in powdered form as well as liquid form. The ingredients of Coffee Mate as published on Nestl's website are, Sodium caseinate, monoglycerides, dipotassium phosphate, sodium aluminum silicate, acetylated tartaric acid, esters of mono- and dyglycerides, artificial flavor, color. It was launched as the first non dairy creamer in the market. However, it does contain a few milk derivatives which are used in the product. [www.nestle.cn.com]1. Benefits Of Coffee Mate & limitations of salesCoffee Mate is very similar to milk as far as taste is concerned. It can therefore be substituted with ease. It can be beneficial to those who are allergic to lactose. Coffee Mate is also a vegetarian product. It is also available in forms of low fat, sugar

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