Republic of the Philippines Supreme Court Manila

Jun 17th, 2015
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This Petition for Review on Certiorari [2] under Rule 45 of the Rules of Court assails the May 10, 2007 Decision [3] of the Court of Appeals (CA) in CA-G.R. SP No. 97407 ordering petitioner Government Service Insurance System (GSIS) to pay respondent Manuel P. Besitan’s (Besitan) claim for compensation benefits.

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UKRIDAMAGISTER MANAGEMENT PROGRAMPERIODE 2010Class: Creative MarketingBy Prof DrAnalysis on the Case 2-4Johnson & JohnsonPrepared By:1. Darwin LesmanaNIM : 01-2010-122. .3. .4. 5. 6. 7. 1. Introduction:Johnson & Johnson (J&J) is one of the largest enterprises in the world. The Company has established for 117 years, made up with 204 different businesses organized into three divisions: a. Drugs (Pharmaceutical)b. Medical Devices & Diagnostic c. Consumer Products.The Pharmaceutical division is the major contributor to the Companys Growth, they accounted for almost half of the Companys Sales and contribute 61% of the previous year operating profit. The consumer products Band Aid and Baby Powder is also well known to consumer.The Company also well known for the development of Innovative Products, aggressive selling, favorable prices and an unusual move of advertisement, example:In 1991, they launch Procrit (for treating Anemia in Chemotheraphy) where J&J spend millions to educate physician and also advertisement on TV. This is an unusual common practice for Cancer Drug to be advertised on TV, however they succeed with the proven that Procrit is now the best selling drug of J&J.J&J is famed for giving for delivering at least 10% earnings growth year in and year out going back nearly two decades. In the first quarter, it reported 13% rise. The Stock Price has increased from less than $ 3 in the mid 1980 to almo

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