External Relations Strategy paper

Mar 29th, 2015
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External Relations Strategy paper

Word Count: 1100
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External Relations StrategyNameClassDateProfessorExternal Relations Strategy When crisis occur in the corporation they can directly impact the corporate image which can directly impact the financial stability of the organization. This crisis involves a recent explosion at one of the plants at the XYZ Corporation and will require the development of an external relations strategy in order to rebuild the corporate image of the organization. The goal of the XYZ Corporation will be to develop a communications and external relations strategy to explain the events that led up to the explosion at the plant and explains the steps that will be taken to fix the problem. The external relations strategy will coordinate the dissemination of information and effectively manage the crisis. The first step is to create a communications team. The communications team will be responsible for assessing the situation, developing and implementing the communication plan and following up on the success of the plan. The communication team will develop a plan of action that will result in a more positive corporate image. Once the team has been created, with top executives from the XYZ Corporation, a spokesperson will be identified and the communication nodes will be determined. The spokes person will be used to establish the credibility of the corporation and to persuade the public to take a more positive view of the corporation. The team will also come up with th

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