psychological and social factors

Jun 17th, 2015
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Newman University
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The psychological and social factors that come into play when a consumer makes a purchase are vast and varied. There are many things that can influence us when we make a purchase.

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The psychological and social factors that come into play when a consumer makes a purchase are vast and varied. There are many things that can influence us when we make a purchase. Things like the time of day, our financial standings or cultural background are some of the many factors. As a consumer goes through purchasing process then will take everything into account before and after buy a product. The product that will be discussed in this paper will be video gaming systems.The first factor discussed will be reference groups. Reference groups are defined as groups of people that serve a

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