Qualitative and quantitative research design

Jun 17th, 2015
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Newman University
Course: general
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Qualitative and quantitative research design differs in the type of information collected and analyzed. This is so because quantitative research includes collection of numerical data that is analyzed via statistical techniques.

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IntroductionQualitative and quantitative research design differs in the type of information collected andanalyzed. This is so because quantitative research includes collection of numerical data that isanalyzed via statistical techniques and qualitative research includes non - numerical data andthe researcher describe it in using words. Quantitative research is important while analyzingthe market size, demographics, and user preferences while qualitative research design can beused while identifying the user needs, behavioral patterns and use cases. Thus, each of theseapproaches is important and depends on the requirement of the researcher.Qualitative research designThis research design is used to find the characteristics or the quality of data. This researchdesign can be used to provide the details of human behavior, consumer behavior, emotionaland personality characteristics,

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