SWOT analysis of Ford

Jun 17th, 2015
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Fayetteville State University
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Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts.

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SWOT analysis of FordCompany backgroundNameFord Motor CompanyIndustries servedAutomotiveGeographic areas servedWorldwideHeadquartersU.S.Current CEOAlan R. MulallyRevenue$ 134.3 billion (2012)Profit$ 5,665 billion (2012)Employees164,000 (2011)Main CompetitorsBayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies.Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts. Ford is the second largest US automaker and the fifth largest vehicle seller in Europe and the world, based on 2010 vehicle sales.You can find more information about the business in itsofficial websiteorWikipedia's article.SWOTFord SWOT analysis 2013StrengthsWeaknesses1. Strong position in US market2. ECOnetic initiative3. Sound financial performance4. 'One Ford' approach5. Significant growth in China1. Poor environmental record2. High cost structure3. Unprofitable Europe operations4. OpportunitiesThreats1. Po

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