EVOLUTION OF THE PRODUCT

Jun 17th, 2015
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In 1933, Claude Hatcher, still president, died and H.R. Mott who had been with the company for thirteen years took over as chief executive. One of the first tasks that Mott undertook was the development of a new cola drink

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EVOLUTION OF THE PRODUCTIn 1933, Claude Hatcher, still president, died and H.R. Mott who had been with the company for thirteen years took over as chief executive. One of the first tasks that Mott undertook was the development of a new cola drink. Rufus Kamm, chief chemist, developed the syrup for what was to be called Royal Crown Cola, named after Hatchers original ginger ale.During the dark days of the depression Royal Crown Cola, shortened by the consumer to RC Cola was selling in the 12 ounce bottle for just 5c a bottle. In 1940, Mott moved to Chairman of the Board and the title of President was passed to C.C. Colbert.For the collector of Royal Crown cities bottles, two basic label variations are noted.The first variation is the "pyramid" bottle, one of the most dynamic and colorful bottle labels. This label was produced from the mid 1930's to the mid 1950's. All bottles contained 12 ounces and were either aqua or clear glass. The value range for cities collectors is from $12.00 to $18.00.The second group of bottles has the same red/yellow color combination but without the pyramids. All of these bottles were produced from the early to late 1950's. The size range was 8, 10, and 12 ounces, and only aqua glass color has been noted. The value range is from $4.00 to $8.00 to brand and cities collectors.Cobert retained the presidency until 1955 and directed the company through a period of rapid growt

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