kfs summer project

Jun 18th, 2015
Studypool Tutor
American Graduate University
Price: $30 USD

Tutor description

“The King of Good Times” is India’s best-selling beer, and from Mumbai to Delhi, the locals guzzle through millions of bottles annually.

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Barring price wars among the leaders, nothing marked the FMCG sector.The King of Good Times is Indias best-selling beer, and from Mumbai to Delhi, the locals guzzle through millions of bottles annually. But although the brand commands up to 25% of its domestic market, unless youve visited India or are a part-time connoisseur of curries, you may not have recognized Kingfishers qualities as the perfect accompaniment to a chicken Vindaloo.As my area of interest is marketing,the project was provided to me titled Designing & Implementing the market strategy plan for PDW and RC ColaKingfisher in Jaipur market.So that I can understand and learn the marketing skills in FMCG sector I did my summer internship at Kingfisher beverages, Jaipur, under the guidance of Mr. Mayur Tiwari (Regional Sales Manager) and Mr. Pushkar Dwivedi (Area Sales Manager). I am please to work in this esteemed organization.I have tried my best to make this report a reader friendly & also did my level best to fulfill the objective of the summer training.3DECLARATIONI declare that the project entitled Designing & Implementing the market strategic plan for PWD , soda &RC cola of Ice berg food Ltd. In Jaipir is a record of independent research work carried out by me during the academic year 2007-2008 under the able guidance of my faculty guide 4ACKNOWLEDGEMENTSome Says Managers are born and some says managers are made. I was also in some dilemma before commen

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