“Designing & Implementing the market strategy plan for retail sales & bulk pack of ‘Kingfisher’

Jun 18th, 2015
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The Pegasus, which is the symbol of the United Breweries, first found its place as the Group logo in 1940. Then, the Helladic horse – associated with beer and nectar in Greek mythology- carried a beer cask between the wings.

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AProject report onDesigning & Implementing the market strategy plan for retail sales & bulk pack of Kingfisher in Jaipur market MAHARAJA COLLEGE OF MANAGEMENT{Affiliated to Rajasthan Technical University, Kota}Udaipur RajasthanPartial fulfillment of requirement of degree ofMBA 2007-2009Submitted By:- Subhakaran Bishnoi M.B.A. SEM. III MAHARAJA COLLEGE OF MANAGEMENTUdaipur [Raj.] Kingfisher Beverages Presented by:- SUBHAKARAN BISHNOI DECLARATIONI Subhakaran Bishnoi hereby declare that this project report entitled Designing and Implementing the market study plan for retail sales & bulk pack of kingfisher in Jaipur market. For kingfisher Jaipur, is a bonafide record of work done by me during the course of summer project work and that it has not previously formed the basis for the award to me for any degree/diploma associate ship, fellowship or other similar title, of any Institute/Society.Date: Subhakaran BishnoiPREFACEBarring price wars among the leaders, nothing marked the FMCG sector.The King of Good Times is Indias best-selling beer, and from Mumbai

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