Natureview Farm case study

Jun 18th, 2015
Studypool Tutor
Alabama State University
Price: $25 USD

Tutor description

Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup, 32 oz. and 4 oz. cup multipack. However, Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current, successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely, it does not want to hurt the company brand it has created as a premium yogurt brand in the natural foods market and betray those loyal, natural foods customers who made their business what it is today. Alternatives In the case, Natureview is considering three options to expand its operations to reach its $20 million annual goal: 1. Expand six SKUs of the 8-oz. product line into one or two selected supermarkets. The reasons behind this option are: a. Eight-ounce cups represent the largest dollar and unit share of the refrigerated yogurt market, providing significant revenue p

Word Count: 1364
Showing Page: 1/5
Natureview FarmBackground & Problem DefinitionNatureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cup multipack. However, Natureviews goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current, successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely, it does not want to hurt the company brand it has created as a premium yogurt brand in the natural foods market and betray those loyal, natural foods customers who made their business what it is today. AlternativesIn the case, Natureview is considering three options to expand its operations to reach its $20 million annual goal:1. Expand six SKUs of the 8-oz. product line into one or two selected supermarkets. The reasons behind this option are:a. Eight-ounce cups represent the largest dollar and unit share of the refrigerated yogurt market, providing significant revenue potential.b. Other natural food brands had successfully expanded their distribution into the supermarket channel. As a leading natural foods brand for yogurt, they can capitalize on the growing trend in natural and organic foods in supermarkets.c. A major Natureview competitor plans to expand into the supermarket channel. Supermarket retailers would likely only have one organic yogurt brand. Therefore, there is a first-mover advantage.

Review from student

Studypool Student
" This tutor is great! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors