A Case Study Mr. Nakamura

Jun 18th, 2015
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Alabama State University
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Mr. Nakamura has a the business of making lacquer ware. He got expansion options from Mr. Phil Rose and Mr. Sammelback to expand his business from Japanese market to United States market. Now his problem is to expand or not and continue to do well in Japanese markets as the market leader. And if he decides to expand then he should choose which offer Problem Cause: Main cause of this problem is that if he doesn’t choose the offer from both of the potential investors then they might give the same offer to his competitor which would suddenly become big and which may in future eat up his own market share. And if he decides to go for an offer then both are very big orders much more than his production capabilities, so he has to decide about the expansion of his current setup. Once he decide about expansion then he has to choose should he go for confirm order and higher margins or go for brand name which could be carried out through up life.

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ACACase Study Analysis[Type the author name]Problem Identification:Mr. Nakamura has a the business of making lacquer ware. He got expansion options from Mr.Phil Rose and Mr. Sammelback to expand his business from Japanese market to United Statesmarket. Now his problem is to expand or not and continue to do well in Japanese markets asthe market leader. And if he decides to expand then he should choose which offerProblem Cause:Main cause of this problem is that if he doesnt choose the offer from both of the potentialinvestors then they might give the same offer to his competitor which would suddenly becomebig and which may in future eat up his own market share. And if he decides to go for an offerthen both are very big orders much more than his production capabilities, so he has to decideabout the expansion of his current setup. Once he decide about expansion then he has tochoose should he go for confirm order and higher margins or go for brand name which could becarried out through up life.Long term and short term goals associated with problem:Short termHas to substantially increasepresent production capacityhisHas to go for lesser risk as he would betaking finances on debtRequires high marginShould think of high profitsLong termContinuously have large orders evenafter contract are over as in Japanlabour once hired is not firedHigher the risk higher would be gainand he would think of long ter

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