case study on McDonalds

Jun 18th, 2015
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Alabama State University
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McDonalds has been known for its successful advertising since it opened its doors in Des Plaines, Illinois in 1955. If you ask people on the street what the current advertising slogan for McDonalds is, nine out of ten people would respond, "We love to see you smile." McDonalds has become a part of our culture with their famous golden arches scattered throughout cities around the world. With the busy schedules people are undertaking today, McDonalds is a great resource for a fast, cheap, efficient meal. However, in recent years, several factors have contributed to McDonalds' sluggish growth rate, which leads to a drop in the stock prices and unhappy shareholders. The following items have contributed to the lack of growth. * Increased Competition is a major problem McDonalds is currently facing. Not only are they forced to compete with other fast food giants such as Burger King and Wendy's, but they also have to compete with the new wave of nicer, sit down restaurants such as Olive Garden

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buddy.......I am not loving this........Please take care eof Double posting...and ya about Mc Donalds ...try to include matter on its Venture with Disneys that went off..this year..but that placed the golden arches in a new basket of Child targeted market.....and McDonalds has been known for its successful advertising since it opened its doors in Des Plaines, Illinois in 1955. If you ask people on the street what the current advertising slogan for McDonalds is, nine out of ten people would respond, "We love to see you smile." McDonalds has become a part of our culture with their famous golden arches scattered throughout cities around the world. With the busy schedules people are undertaking today, McDonalds is a great resource for a fast, cheap, efficient meal. However, in recent years, several factors have contributed to McDonalds' sluggish growth rate, which leads to a drop in the stock prices and unhappy shareholders. The following items have contributed to the lack of growth.* Increased Competition is a major problem McDonalds is currently facing. Not only are they forced to compete with other fast food giants such as Burger King and Wendy's, but they also have to compet

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