CASE STUDY Johnson & Johnson and Tylenol

Jun 18th, 2015
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Alabama State University
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Before quantum world was discovered in second decade of 20th century by Alan Turing, Neil Bohr and other fellow scientists it was believed that everything in this world was organized and was controllable in some logical way. It was also perceived that everything is predictable if we conduct proper quantitative or mathematical analysis of current state. However discovery of world of chaos, quantum, opted humans to think differently, as if nothing was certain and not everything can be fully controlled. Same perception was linked with organizations. For decades managers have acted on the basis that organizational events can be controlled. However often situations go out of control of organizations and create chaos and crisis, forcing organization to take decisions for its survival or dominance. Crisis need not strike a company purely as a result of its own carelessness or disaster. Often, a situation is created which cannot be blamed on the company, but the company finds out pretty quickly

Word Count: 1815
Showing Page: 1/11
ContentsINTRODUCTION3Analysis4Problem Statement4Questions4Study Objectives4Methodology4Background5The Real Story6What Happened6How did Company Deal with Crisis6How did they Re-introduce Product7Cost and Benefit7Causes of Success8Organizational Behavior Concepts in Case9Utilitarianism9Lessons for Other Organizations for Dealing with Such Crisis9Conclusion10Works Cited11INTRODUCTIONBefore quantum world was discovered in second decade of 20th century by Alan Turing, Neil Bohr and other fellow scientists it was believed that everything in this world was organized and was controllable in some logical way. It was also perceived that everything is predictable if we conduct proper quantitative or mathematical analysis of current state.However discovery of world of chaos, quantum, opted humans to think differently, as if nothing was certain and not everything can be fully controlled. Same perception was linked with organizations. For decades managers have acted on the basis that organizational events can be controlled. However often situations go out of control of organizations and create chaos and crisis, forcing organization to take decisions for its survival or dominance. Crisis need not strike a company purely as a result of its own carelessness or disaster. Often, a situation is created which cannot be blamed on the company, but the company finds out pretty quickly that it takes a huge amount of blame if it does nothing or mess

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