case study The Mexico Tourism Board (MTB)

Jun 18th, 2015
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The Mexico Tourism Board (MTB), also referred to as the Consejo de Promocion Turistica de Mexico (CPTM), promotes six tourist regions with nearly 40 tourist destinations, to travelers from all over the world. Founded in 1999, the MTB was developed as a sector of Mexico’s Tourism Secretariat. The MTB is the entity, which carries the responsibility of promoting the country of Mexico, positioning its regions as appealing destinations and highlighting its cultural attractions of the country to its publics across the globe. The MTB’s mission is to spread “the promotion, both integrally and competitively, of Mexico, its products and destinations, in domestic and international markets, by means of joint efforts involving all stakeholders in tourism.” According to the Board’s vision they consistently seek to ensure that they are “a leading organization in the promotion of tourism, encouraging participation and joint efforts by the various stakeholders in the industry.”1

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Mexico Tourism Board &the Outbreak of H1N1:A $92 Million CrisisKorinne Leonardis, Nicole Parker,2Laura Reginelli & Adrienne Spector3Table of ContentsAbstract....3Intro......3-5The Mexico Tourism Board......3-4Economic Importance..4-5The History of H1N1........5Mexico Tourism Suffers...6-7The Financial Implications of H1N1...7-8The Swine Flu Media Blitz...8-9The Timeline......10The Campaign......11-12Concluding Statements.12Appendices...13-20Works Cited

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