loyal customers of Milma.

Jun 18th, 2015
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Acadia University
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on in the milk market urged the organization for an independent view of themarket and compels them to find out why

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This project is being carried out as a part of the academic curriculum, Master of Business Administration, under Mahatma Gandhi University. This work is submitted inpartial fulfillment of the requirements for the award of the degree of Master of BusinessAdministration. As per the curriculum the final project work should be a specialization inany one of the areas viz Marketing Management and Human Resource Management. Areport based on the project done is to be submitted and this is treated as a course carrying300 marks. The organization selected by me isMILMA, THIRUVANANTHAPURAM DAIRY . The period of study is for 45 days, from May 15th to June 30th.Survival of the fittest as in the case of war had ever been the trend that ruled themarkets. To be the fittest in the Market, being the aim of each and every company,competition becomes inevitable and unavoidable part of every business. Privatizations andGlobalization being the slogan of the day, companies cannot survive by simply doing agood job. They must do an excellent job if they are to succeed in the increasinglycompetitive global market place. With the recent liberalization of economy and theglobalization of markets, the business atmosphere in India has gone through a sea change.Restapism and beurocracy which has been the ban of our country, has now vanished fromthe scene.RELEVANCE OF PRESENT RESEARCH Though Milma have been in the milk market for a quite long time, it does notknow is detail about the other milk bran

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