THOUGHTWORKS CASE STUDY

Jun 18th, 2015
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Alabama State University
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Provide recommendations to ThoughtWorks managment regarding the issues raised at the end of the B case. Remember that in addition to the final recommendation I am looking for a full analysis of the issues. Be thorough and detailed in considering the possible alternatives. A. Challenge: On the basis of the information that Guerriere has, (1) how would you position ThoughtWorks to the target of Type A firms? (2) What assumptions about Type A firms underlie the positioning that you propose and (3) how can market research explore the validity of those assumptions? B. Positioning Impact: How would the client survey results affect you previous positioning recommendation for Guerriere (ignore?)? Draft a new positioning statement for ThoughtWorks, considering both the short- and long-term implications for brand evolution.

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THOUGHTWORKS CASE STUDYDue Friday, 27 April 2007Provide recommendations to ThoughtWorks managment regarding the issues raised at the end of the Bcase.Remember that in addition to the final recommendation I am looking for a full analysis of the issues. Bethorough and detailed in considering the possible alternatives.A. Challenge: On the basis of the information that Guerriere has, (1) how would you positionThoughtWorks to the target of Type A firms? (2) What assumptions about Type A firms underlie thepositioning that you propose and (3) how can market research explore the validity of thoseassumptions?B. Positioning Impact: How would the client survey results affect you previous positioningrecommendation for Guerriere (ignore?)? Draft a new positioning statement for ThoughtWorks,considering both the short- and long-term implications for brand evolution.GROUP TIMELINEMonday, 16 April 2007 - Post positioning statement and other comments on Wiki.7:45 PM, Wednesday, 18 April 2007 - Conference call (402.756.9100, Access Code 685969#)Sunday, 22 April 2007 - 1st draft of paper completed on Wiki6:30PM, Monday, 23 April 2007- Conference Call23-27 April 2007 - Fine-tuning, minor edits, etc.; TBDPAPERour position statement:In a world of risky IT projects, we deliver success when failure is not an option. ThoughtWorks completesmajor IT projects on time, on budget and on target with our efficient and flexible Agile Delivery Methodand the most talented and motivated

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