case study on Apple

Jun 18th, 2015
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Alabama State University
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Does it make good strategic sense for Apple to be a competitor in the computer, digital music player, and mobile phone industries? Are the value chain activities that Apple performs in computers, digital music players, and mobile phones very similar and “compatible” or are there very important differences from product to product? Which of the three products lines —computers, digital music players, or mobile phones —do you think is most important to Apple’s future growth and profitability? Why? Apple has a good strategic sense because it used only in the personal computer and software industries. Apple Inc. harness the power of influence to expand its business into the entertainment industry by producing digital music player (iPod), an online music service (iTunes) in 2001, mobile (iPhone) in 2007 and the latest gadgets are iPad. Apple provides a difference to customers and generate a different application than other products. The interesting application of Apple is to attract customers.

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QUESTION 1Does it make good strategic sense for Apple to be a competitor in the computer, digital music player, and mobile phone industries? Are the value chain activities that Apple performs in computers, digital music players, and mobile phones very similar and compatible or are there very important differences from product to product? Which of the three products lines computers, digital music players, or mobile phones do you think is most important to Apples future growth and profitability? Why?Apple has a good strategic sense because it used only in the personal computer and software industries. Apple Inc. harness the power of influence to expand its business into the entertainment industry by producing digital music player (iPod), an online music service (iTunes) in 2001, mobile (iPhone) in 2007 and the latest gadgets are iPad. Apple provides a difference to customers and generate a different application than other products. The interesting application of Apple is to attract customers. Thus it can maintain its influence. This time, the rapid development of electronic gadgets seem to destroy all of the market boundaries of each industry. As examples of digital music players, it is not just music players but can store data and view video. The phone also has undergone many reforms. Mobile applications have been added to make the phone as a versatile tool. Before this phone only for sending SMS and making calls and have a simple application, but now it h

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