Case Study Continental Airlines

Jun 18th, 2015
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Albany State University
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This report entails an analysis into continental airlines, and how it has evolved over the years. In the following report, a brief introduction will be given for the company and the report will then go on to take into account various matrices that will help us to identify which strategies need to be adopted by continental Airlines, their pros and cons will also be assessed. The vision and mission for the company has also been identified, in addition, the objectives and strategies have also been put forward. Moreover, as mentioned already, matrices such as external evaluation matrix, internal evaluation matrix, competitive profile matrix, SWOT matrix, BCG matrix, IE matrix, SPACE matrix and the Grand Strategy matrix have all been identified.

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Case StudyExecutive SummaryThis report entails an analysis into continental airlines, and how it has evolved over the years. In the following report, a brief introduction will be given for the company and the report will then go on to take into account various matrices that will help us to identify which strategies need to be adopted by continental Airlines, their pros and cons will also be assessed. The vision and mission for the company has also been identified, in addition, the objectives and strategies have also been put forward. Moreover, as mentioned already, matrices such as external evaluation matrix, internal evaluation matrix, competitive profile matrix, SWOT matrix, BCG matrix, IE matrix, SPACE matrix and the Grand Strategy matrix have all been identified. Lastly, the report will formulate and recommend alternate strategies for Continental Airlines and assess in order to find out which will not be effective for the company.IntroductionContinental Airlines, Inc., a Delaware corporation incorporated in 1980, is a major United States air carrier engaged in the business of transporting passengers, cargo and mail. The terms "Continental," "we," "us," "our" and similar terms refer to Continental Airlines, Inc. and, unless the context indicates otherwise, its consolidated subsidiaries.It is the world's fifth largest airline as measured by the number of scheduled miles flown by revenue passengers in 2007. Including its wholly-owned subsidiary, Con

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