case study Definition of OD

Jun 18th, 2015
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Alabama State University
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Organization Development is an effort (1) planned, (2) organization-wide, and (3) managed from top, to (4) increase organization effectiveness and health through (5) planned interventions in organization’s “processes”, using behavioral-science knowledge. …Beckhard, 1969 Organization Development is a process of planned change – change of an organization’s culture from one which avoids an examination of social processes (especially decision making, planning and communication) to one which institutionalizes and legitimizes this examination.

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Definition of ODOrganization Development is an effort (1) planned, (2) organization-wide, and (3) managed from top, to (4) increase organization effectiveness and health through (5) planned interventions in organization's "processes", using behavioral-science knowledge. ?Beckhard, 1969Organization Development is a process of planned change - change of an organization's culture from one which avoids an examination of social processes (especially decision making, planning and communication) to one which institutionalizes and legitimizes this examination. ?Burke & Hornstein, 1972Organization Development is a systematic application of behavioral science knowledge to the planned development and reinforcement of organizational strategies, structures, and processes for improving an organization's effectiveness. ?Cummings & Worley, 1993Organization development is a planned process of change in an organization's culture through the utilization of behavioral science technologies, research, and theory. ?Burke, 1994A history Of Organization developmentThe history of OD is rich with the contribution of behavioral scientists and practitioners, many of whom are well known as well as the contribution of many people in client organizations.Systematic organization development activities have a recent history and to use the analogy of mangrove tree, have at least four important trunk stems. Our trunk stem consist of innovations i

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