Case Study: Innovation at 3M Corporation (A)

Jun 18th, 2015
Studypool Tutor
Alabama State University
Price: $25 USD

Tutor description

During the last century, 3M has grown from having one core technology of adhesives and sandpaper to over 30 key technologies by the late 1990s. According to Arndt (2006), 3M’s corporate research vice-president, Larry Wendling states that there are 7 main reasons contributing to the company’s innovative success, ranging from the firm’s commitment to innovation to customer tied research. The development and progress of 3M’s innovation has enabled the company to flourish since its inception. 3M’s process of innovation started in the early 1900’s. In order to better understand product needs, the firm’s technicians would bypass purchasing agents, talking directly to workers in factories and workplaces. Over the decades, 3M technical employees were encouraged to devote up to 15% of their working hours to independent projects, also called ‘bootlegging’.

Word Count: 1791
Showing Page: 1/5
UNIVERSITY OF TECHNOLOGY, SYDNEYCase Study:Innovation at 3M Corporation (A)Group Members: Sarah Hanig-Kaur 10837399; Marjorie Munoz 10718207; Thong Nguyen 10725238; Claudia York 10724235Tutorial: Flavia Darin - Monday 8pmSubmitted to: Kyuseop Kwak Date: Monday 22nd August, 2011Completed as part of the requirements for 24223 NEW PRODUCT ANALYSIS AND DEVELOPMENT Q1. How has 3Ms innovation process evolved since the company was founded? Why, if at all, does 3M, known as a hothouse of innovation, need to regain its historic closeness to the customer?During the last century, 3M has grown from having one core technology of adhesives and sandpaper to over 30 key technologies by the late 1990s. According to Arndt (2006), 3Ms corporate research vice-president, Larry Wendling states that there are 7 main reasons contributing to the companys innovative success, ranging from the firms commitment to innovation to customer tied research. The development and progress of 3Ms innovation has enabled the company to flourish since its inception. 3Ms process of innovation started in the early 1900s. In order to better understand product needs, the firms technicians would bypass purchasing agents, talking directly to workers in factories and workplaces. Over the decades, 3M technical employees were encouraged to devote up to 15% of their working hours to independent projects, also called bootlegging. However, in the 1

Review from student

Studypool Student
" <3 it, thanks for saving me time. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1821 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors