Case Study Hershey, Pennsylvania

Jun 18th, 2015
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Alabama State University
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Hershey, Pennsylvania the home of Hershey Foods Corporation known as Chocolate Town, USA, the air in this city actually smells like chocolate. Hershey has grown from a one product, one plant operation in 1894 to a $ 4.4 billion company producing as array of quality chocolate, nonchocolate and grocer y products. SWOT Analysis to define the Hershey Strengths, Weaknesses, Opportunities and Threats. Hershey market share is less than 10 percent, lowest among its competitor. So, Hershey should come up with new strategies in finance, marketing, production department and in organization structure to increase the market share and compete globally. OBJECTIVE OF THE STUDY To analyze the Hershey Food Corporation situation and suggest certain strategies department wise to overcome from the main threat i.e. competitor. Suggest the certain techniques and strategies to increase the market share and t o compete globally.

Word Count: 2250
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EXECUTIVE SUMMARY Hershey, Pennsylvania the home of Hershey Foods Corporation known as Chocolate Town, USA, the air in this city actually smells like chocolate. Hershey has grown from a one product, one plant operation in 1894 to a $ 4.4 billion company producing as array of quality chocolate, nonchocolate and grocer y products. SWOT Analysis to define the Hershey Strengths, Weaknesses, Opportunities and Threats. Hershey market share is less than 10 percent, lowest among its competitor. So, Hershey should come up with new strategies in finance, marketing, production department and in organization structure to increase the market share and compete globally. OBJECTIVE OF THE STUDY To analyze the Hershey Food Corporation situation and suggest certain strategies department wise to overcome from the main threat i.e. competitor. Suggest the certain techniques and strategies to increase the market share and t o compete globally. 1. IntroductionThe Hershey Company is famously known for being the biggest manufacturer of chocolates and confectionery products in USA, having hired over 12,000 employees worldwide and exporting their products to sixty different countries over the world.Brands: The Hershey Company offers such iconic brands as Hersheys Chocolate Bar, Kit Kat, Hersheys Kisses, Reeses, Twizzlers, Ice breakers, York Peppermint Pattie, Rolo and Krackle Bar as well as the smooth, creamy indulgence of Hersheys Bliss chocolates.With the help of these brands,

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