CONSUMER SATISFACTION IN CONSUMER DURABLES-A CASE STUDY ON LG ,VIDEOCON & PHILIPS

Jun 18th, 2015
Studypool Tutor
Alabama State University
Price: $25 USD

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It is with a feeling of great satisfaction that I present this Project on “CONSUMER SATISFACTION IN CONSUMER DURABLES-A CASE STUDY ON LG, VEDIOCON & PHILIPS” for all of you. I have given the details about the customer satisfaction Strategies in general and Analysis of 3 Big consumer durables companies, LG, VIDEOCON AND PHILIPS. My aim in this Project is to offer a deep enough understanding of why customer satisfaction is important in today’s globalized scenario.

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CONSUMER SATISFACTION IN CONSUMER DURABLES-A CASE STUDY ON LG ,VIDEOCON & PHILIPS EXECUTIVE SUMMARY It is with a feeling of great satisfaction that I present this Project on CONSUMER SATISFACTION IN CONSUMER DURABLES-A CASE STUDY ON LG, VEDIOCON & PHILIPS for all of you. I have given the details about the customer satisfaction Strategies in general and Analysis of 3 Big consumer durables companies, LG, VIDEOCON AND PHILIPS. My aim in this Project is to offer a deep enough understanding of why customer satisfaction is important in todays globalized scenario.Today, many companies find themselves in a rapid state of transition customers are giving these companies powerful wakeup calls-usually with their money as the alarm clock-that offering the else product, services or prices alone may not be enough to ensure loyalty. As a result, companies have tried to enough to ensure loyalty. As a result, companies have tried to programs accordingly. Often, we assume that customers are satisfied and sales will increase, but the concept and drive for satisfied customers generally have proven far less than satisfactory for companies seeking higher sales and profits, greater quality levels and more cultural cohesion among staff. My objective of this project was to study the following:1. customer satisfaction 2. Purposes and Importance.3. Philosophy of customer satisfaction4. Analysis of consumer satisfaction in consumer durables w

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