BEAUBELLE: A CASE STUDY IN ORGANIZATIONAL BEHAVIOR

Jun 18th, 2015
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Alabama State University
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BEAUBELLE is a full service day spa and hair salon featuring a wide variety of spa treatments including full body massages, body scrubs and wraps, European facials, specialty manicures and pedicures, skin treatments, waxing, and complete varieties of cuts, conditioning treatment and chemical services for the hair. BEAUBELLE continues to be committed to be the leader in providing holistic rejuvenation through harmonious global partnerships and customer-focused innovation of products and services. BEAUBELLE is today represented in 30 countries and territories worldwide. In Malaysia itself, BEAUBELLE has 2 branches located in Kuala Lumpur city with its global headquarters in Dataran Prima, Petaling Jaya, Selangor. BEAUBELLE stands for its strong and driven missions:

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INTRODUCTIONTHE COMPANYBEAUBELLE is a full service day spa and hair salon featuring a wide variety of spa treatments including full body massages, body scrubs and wraps, European facials, specialty manicures and pedicures, skin treatments, waxing, and complete varieties of cuts, conditioning treatment and chemical services for the hair. BEAUBELLE continues to be committed to be the leader in providing holistic rejuvenation through harmonious global partnerships and customer-focused innovation of products and services. BEAUBELLE is today represented in 30 countries and territories worldwide. In Malaysia itself, BEAUBELLE has 2 branches located in Kuala Lumpur city with its global headquarters in Dataran Prima, Petaling Jaya, Selangor. BEAUBELLE stands for its strong and driven missions:Product Mission: To provide holistic rejuvenation through health-giving, pampering and solution-oriented products and services. We do this through our innovative embrace of nature and technology. Economic Mission: To build the brand with sustainable financial strength and positive growth through strategic branding, professional development of our stakeholders and harmonious relationships for long-term life rewarding partnerships. Service Mission: Continuously strive to provide health-giving, pampering and solution-oriented skin and body care spa services that will Renew, Relax, Rebalance and Revive the body, mind and soul.COMPANY HISTORYBEAUBELLE was launched in 1995 to

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