B2B Marketing Assignment : Thoughtworks

Jun 18th, 2015
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Neville “Roy” Singham founded Thoughtworks Inc in 1993. It was a professional IT services company. Thoughtworks has over the years provided cutting-edge technologies to its clients. This has led to supreme business growth and proved as a turnarounds for these enterprises. Thoughtworks primarily was a provider of 2 kinds of IT services – Customer applications development and Systems integration work. New technologies and technical capabilities were adopted by Thougtworks to implement new-internet based applications that integrated with existing systems.

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B2B Marketing AssignmentSubmission by: Gaurav NigamPGDM (Communications)MICA, AhmedabadThoughtworksCompany OverviewNeville "Roy" Singham founded Thoughtworks Inc in 1993. It was a professional IT services company. Thoughtworks has over the years provided cutting-edge technologies to its clients. This has led to supreme business growth and proved as a turnarounds for these enterprises. Thoughtworks primarily was a provider of 2 kinds of IT services - Customer applications development and Systems integration work. New technologies and technical capabilities were adopted by Thougtworks to implement new-internet based applications that integrated with existing systems. Thoughtworks had been in the market since 11 years and it was entering third phase of its growth. Thus, the COO Trevor Marther had designed a TW 3.0 strategic plan to achieve this growth in a calculated and promising way. Elements in the strategic plan had also impressed John Guerriere, Vice president of marketing, since this time marketing & branding of Thoughtworks was on the main focus of its strategy. Never had the marketing been the key component of Toughtworks annual budget or strategy for business growth. Thoughtworks had growing number of Global 1000 clients who accounted for bringing large revenues. More than 75 % of the revenue of the company was churned through five large clients while less than 25 % was

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