BUSINESS STRATEGY : GIABE REALTY CORP.

Jun 18th, 2015
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GIABE Realty Corporation (GRC) is one of the Philippines’ leading real estate developers, providing a wide range of real estate products to customers from diverse income segments, with emphasis on the affordable and middle-income segments. Its projects include integrated residential township developments and stand-alone residential subdivisions

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THE COMPANYGIABE Realty Corporation (GRC) is one of the Philippines leading real estate developers, providing a wide range of real estate products to customers from diverse income segments, with emphasis on the affordable and middle-income segments. Its projects include integrated residential township developments and stand-alone residential subdivisions which offers lots and/or housing units to customers in the mass housing segment (which includes socialized, affordable and middle-income subdivision developments) and the high-end markets. In 2010, GRC broke ground on its first high-rise condominium project in Metro Manila. GRC has developed themed housing and land development projects, such as entrepreneurial communities, and a special economic zone registered in the Philippine Economic Zone Authority, the Filinvest Technology Park-Calamba in Laguna province south of Manila, which offers industrial-sized lots and ready-built factories to domestic and foreign enterprises engaged in light to medium polluting industries. GRC also has leisure projects, such as residential farm estates and private membership club developments and residential resorts.Historically, GRCs business has focused on the development and sale of socialized, affordable and middle-market residential lots and housing units to the lower and middle-income markets. Its subdivision lots are typically priced from approximately Php120,000 to above Php1,200,000, while its housing units (which incl

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